What I’m currently doing
I’m the founder of EasyPeasy, an app that sends game ideas to parents of pre-school children, to help develop the skills that will prepare them for school, and beyond. I hatched EasyPeasy in 2014 through the Design Council’s Knee High Challenge to come up with ideas improve the health and wellbeing of children under 5. EasyPeasy is now piloting across Bournemouth and Newham Council, reaching hundreds of parents and young children. EasyPeasy’s development is evidence led, and supported by an independent research team at Oxford University led by Professor Kathy Sylva. EasyPeasy has just been selected for Emerge Education’s 2016 accelerator cohort.
After graduating with a first class degree in PPE, I began my career at the think tank Demos, leading a longitudinal research programme on social mobility and human development. My research has been widely cited in academic journals, as well as making policy impact at the highest level, being launched by the Prime Minister and referenced in government white papers and best practice policy. I continue to work with parliamentary groups and commissions to provide evidence and help shape government policy.
Previous I’ve worked for and with Government Digital Service, Behavioural Insights Team, Department of Health, Department for Business, Innovation & Skills, Ministry of Justice, Nominet Trust (with whom I produced the first edition of http://socialtech.org.uk/), University of Birmingham, and Mind. I am an Associate of RSA Education and a Fellow of the RSA.
My social commentary has been featured in the Guardian, Telegraph, Sunday Times, Radio 4 Woman’s Hour and Sky News. I contribute to panel debates and events, most recently the Barbican’s Battle of Ideas.
What interests and excites me
The impact that early life experiences have on long-term outcomes.
The conditions we need to create in society to get there.
Gender stereotypes and how they limit our freedom.
How we reproduce them and recreate them through the stories that we tell (both fictional and historical).
How we counteract them.
How they shape us and others.
The stories that we don't tell.
Value, and where we place it.
Different currencies - love, money, sex, social capital.
Their exchange rates.
Who wants what.